Dubai, UAE. Februrary, 23, 2023– Shiji announced that Kevin King, COO of Shiji was appointed to the UAE Restaurant Group as the newest Advisor to the Board. Kevin King brings to the association over 24 years of experience in business operation, M&A activities, and developing global next-generation solutions for the hotel and F&B industry. Before joining Shiji Group, Mr. King worked with a leading hospitality technology solution provider for over 17 years in various operational and business management roles.

"We are thrilled to have Mr. Kevin King join our advisory board," said the Chairman of -UAE Restaurants Group, Mubarak Bin Fahad. "His experience, knowledge, and passion for technology in the hotel & restaurant industry will be invaluable as we work to enhance the F&B sector further and promote digital customer dining experience using innovative technology in the UAE.”

As an advisor to the Board, Mr. King will play a key role in shaping the association's strategy and initiatives and provide expert insights and advice on the latest technology used in restaurants and hotels worldwide today.

"The F&B industry is the most flourishing industry in the UAE with great potential and growth opportunities. I am proud to be advisor to the UAE Restaurants Group Board, bringing insights helping drive the digital transformation in the F&B industry through technology and automation.”, said Kevin King, Shiji's COO.

UAE Restaurant Group is a non-profit organization that falls under the direct patronage of the Dubai Chamber of Commerce. It aims to be the premiere representative body of the food and beverage industry in the city. By drawing on the knowledge of its members, its mission is to promote and support the industry's growth through education, networking, and advocacy.