23 - 25 MAY 2023
10:00 - 18:00 DAILY



52% of our visitors are looking for technology related products

The use of effective technology across all industries was a ‘can’ before the pandemic. Following on from Covid-19, it is now a must. The need for a digital revolution within the hotel & hospitality industry has never come at a better time, with many companies attending trade events to source new products and keep up to date in the latest innovations.

Once again, The Hotel Show Dubai joins forces with the international Hospitality Financial and Technology Professionals Association to run HITEC Dubai. Featured at the show, this dedicated area to hospitality technology will allow suppliers and brands to showcase the latest in guest-facing & back-end smart systems, security software, e-commerce platforms and much, much more.

Create long-lasting relationships with serious buyers and key decision-makers from across the hospitality industry by showcasing your products and solutions at our Hospitality Technology sector.

Meet the region's most serious buyers

The Hotel Show is where buyers from across the Middle East come to source the latest in the hotel and hospitality industry. Exhibitors can expect to meet the region’s leading buyers and specifiers including:

Hotel Owners, Developers
and General Managers

F&B Managers
and Restaurant Owners

Interior Designers
and Architects

Procurement Professionals

IT Professionals, CTOs, CIO's


Don't take our word for it

Hear from Muhammad Shahid, VP of Hospitality, Construction Retail and large enterprises at Huawei who were exhibitors at The Hotel Show in 2022, about their experience at the event and what they achieved at the show.

This remains our very key exhibition in the region. Allows us to showcase our products plus catch up with many of our existing clients. The show has served us really well for over 15 years now.

Gary Millerick

General Manager - Corporate Insignia

Thanks to the Hotel Show our team could reach and connect with a vast range of Hotels and F&B decision-makers, allowing us to get a huge amount of contracts signed at the show.

Machiko Gozen

CEO - Vendome Tea Group

You’re able to meet as many people as you can in the industry, under one roof. Let’s face it, if I didn’t have this platform to speak to the amount of people I have spoken to today, it’d probably take me a year of travelling to go and meet these people individually. It breaks down the time and cost.

Walter Knight

Director of Hospitality - Farnek

This event has provided us the platform to meet quality people, starting from the investors, developers, and operators, who are the decision-makers. You can find everything here, the show gives you a complete ‘eco-system partner’ of hospitality and hotels.

Muhammad Shahid

VP Hospitality, Construction Retail and Commercial Vertical - Huawei

Interactive and immersive features and conferences


HITEC Dubai Conference 2023

Taking centre stage within The Hotel Show Dubai, HITEC Dubai Conference 2023 will offer an interactive education programme featuring world-renowned hospitality technologists from some of the region’s best hotels and resorts. The HITEC Dubai Conference programme will feature presentations, discussions and demonstrations centered around case studies, future innovations and trends.

Don't let your competitors get ahead

Be seen as an active successful business leader by taking part in the Middle East's leading B2B trade hospitality event. At the Hotel Show Dubai, make new relationships, close deals and get direct access to buyers from across the region.

Your go-to destination for the full design & hospitality community

Co-located with INDEX, Workspace and The Leisure Show, featuring HITEC Dubai.

There is no better place to learn, network, and source premium-quality products from around the world than at this diverse array of events for business professionals in the home, hotel, office, and leisure sectors.