30,191

Visitors across all co-located shows

7,615

Visitors & VIP's

319

Exhibitors

107

Industry Experts/Speakers

MENA’s most trusted hub for hospitality innovation and business​

Now in its 22nd edition, The Hotel Show continues to be the leading destination event for hospitality professionals across the MENA region. This year, the event reaches new heights with an enhanced focus on HITEC (Hospitality Technology) and a fully reimagined Wellness sector, bringing together the very best in hospitality operations, game-changing technology, and wellness innovation. It’s the ultimate platform to source everything your business needs to thrive. 

Meet MENA’s most powerful buyers

From Hotel Developers and General Managers to Distributors and F&B professionals, buyers from the Middle East and Africa all gather at The Hotel Show. Here's who you'll meet.

DISCOVER THE POWERHOUSE SECTORS DEFINING THE SHOW

Exhibit your innovations and put your brand in front of the region's leading hospitality professionals. 

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Embrace the future of hospitality technology

With smart hospitality paving the way, the field of hospitality technology is undergoing an exhilarating transformation. By 2031, the global smart hospitality market is predicted to reach a substantial size of $133.7 billion. This remarkable growth is projected to transpire through a consistent annual compound growth rate of 22% from 2023 to 2031.

Our ultimate hospitality platform offers an excellent opportunity to grow alongside this industry by increasing your brand visibility through showcasing your cutting-edge products and solutions to influential figures in the field, including IT professionals, hotel owners, and general managers, to establish meaningful connections and drive profitable business.

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Where sport, wellness & innovation converge

The Middle East’s sport and wellness market is on the rise, with the region’s fitness and wellness sectors expected to surpass $36 billion by this year. As the demand for high-quality wellness and fitness facilities grows, hoteliers are increasingly recognising their impact on guest satisfaction. 

At The Hotel Show, seize the opportunity to showcase your innovative solutions to a captive audience of industry leaders. Connect with buyers from hotels, wellness centers, and fitness facilities eager to elevate their offerings with the latest trends. Wellness is the ultimate platform to position your brand at the cutting edge of this rapidly expanding sector. 

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Meet the experts: Our advisory board

Every year we are proud to be guided by a group of esteemed experts who bring invaluable insights, industry knowledge, and strategic counsel.
Each member of our Advisory Board plays a vital role in helping us navigate challenges, innovate, and drive success. Explore below to learn more about the distinguished individuals who help us navigate emerging trends and challenges within the hospitality industry.

Explore the full spectrum of design and hospitality

 

Our shows are a dynamic fusion of innovation and creativity, bringing together every product sector within the industry—from local to global trends—under one roof. 

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