Dubai has proven over and over again its resilience as a stable, mature and continuously growing market. Being a political safe haven, economically stable and with the continuous influx of new attractions, it remains to be in the forefront of people’s travel itineraries. I believe The Hotel Show is a one-of-a-kind event, which brings together industry heads, a showcase of the latest trends, developments and evolutions in hospitality as well as suppliers from across the globe.

Many hotel companies in the region are adapting their individual concepts as they are now acknowledging guests who aspire to be different. They prefer experiences which are a deviation from the norms, based on originality, authenticity, design and communications. Everyone has different personal preferences, and unique experiences can be created by providing unforeseen services and this is how the UAE and the region are positioned as key hospitality players worldwide.

We're really happy to be a part of The Hotel Show Dubai this year and the response and enthusiasm we’re getting from partners and the industry is very encouraging. It’s the reason we decided to come here to launch our new products to the hotels and IT Managers. We’ve had lots of enquiries and we believe this is the right platform to show this kind of innovative technology.

I’m very happy with the exhibition this year, the feedback from clients is good and I think this is the way to be known in the market. You meet people not just from the UAE but from all over the MENA region!

The dmg events hospitality portfolio is providing our students with invaluable opportunities via workshops, internships and more – to see inside the world of the region’s biggest and longest-standing hospitality events company, and to meet the industry players when they attend The Hotel Show Dubai in September.