Why Visit?

Connect, learn, and discover the latest innovations from the movers and shakers of the industry, at MENA's leading event for the hospitality and F&B industry

Where the hospitality and F&B industry connect

The Hotel Show is the ultimate meeting place for the hospitality and F&B industry in MENA. Join us from 27th – 29th May at Sheikh Saeed Halls 1–3, Dubai World Trade Centre, to explore what’s next for the industry.

We set the benchmark for excellence across hospitality, F&B, and interiors by bringing together 920+ exhibitors from 90+ countries across our co-located events including INDEX, MENA’s flagship interiors event. It’s where hotel owners, designers, and operators discover the trends and materials shaping the future of hospitality spaces.

Over three days, experience state-of-the-art technologies, transformative services, advanced equipment, and immersive hospitality interiors, all under one roof.

Meet hundreds of brands only at The Hotel Show

Experience 3 dynamic days of conferences, features & more

HITEC Dubai Conference

HITEC Dubai offers an intensive education programme planned by an Advisory Council comprised of world-renowned hospitality technologists from some of the region’s best hotels and resorts.

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The Chefs Table

Nine culinary teams from some of the regions’ leading hotels go head-to-head to produce a stunning 5 course meal in the hope of winning the coveted title of ‘Hotel Culinary Team of the Year'.

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Housekeepers Challenge

Witness the best Housekeeping Teams battle it out on the show floor on who can rearrange a room the fastest.

The Hospitality Leadership and F&B Forum

Gain valuable perspectives on emerging trends, innovations, and opportunities shaping the industry.

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120+ industry leaders. 3 days of exclusive sessions. One platform to engage.

The HITEC Conference and the Hospitality Leadership & F&B Forum and The Hospitality Procurement Forum bring together industry leaders, technology innovators, and hospitality professionals for three days of insightful discussions, game-changing strategies, and unparalleled networking opportunities.

77%

of visitors consider The Hotel Show a must-attend event for industry professionals.

75%

praised the exceptional quality of exhibitors, finding exactly what they needed.

79%

rated it as the ultimate exhibition for the hospitality and F&B sector.

 

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Elevating interiors, redefining hospitality

The hospitality interiors market in MENA is booming — and it’s only gaining momentum. Today’s guests expect more than just comfort; they’re looking for environments that are immersive, inspiring, and beautifully curated. In response, hotels across the region are transforming their spaces with high-end finishes, bold concepts, and thoughtful design.

Running alongside The Hotel Show is INDEX, MENA’s flagship event for the interiors, where hotel owners, architects, and designers can explore the trends, materials, and innovations shaping the future of hospitality design. From elevated aesthetics to smart, sustainable solutions, discover how top brands are redefining the guest experience through exceptional interiors.