THE NEW LANGUAGE OF HOSPITALITY
15 May. 2025
In an industry where service is measured in seconds and satisfaction hinges on immediacy, hospitality operators can no longer afford to be slowed down by legacy communication systems. From sprawling
resorts to nimble boutique hotels, the pressure is
on to modernise operations, reduce overhead, and deliver the kind of real-time, omnichannel experience that today’s guests increasingly demand.
It’s a tall order. And it’s exactly what EMW is looking to solve with Harmony with Webex— a purpose-built, cloud-native platform designed
to unify hotel communications, automate routine interactions, and seamlessly integrate with back-end systems like Opera PMS.
“We saw a major disconnect between what hotels were using, and what their guests and teams actually needed,” says Serjios E
L-Hage, Founder of EMW Computer Trading. “That’s why we built Harmony—to close that gap and bring modern, secure, AI-powered
communication to every level of hospitality.” El-Hage, a long-standing figure in the regional channel space, has spent years bridging enterprise grade IT with vertical-specific needs. With Harmony, he’s gone further—developing a solution tailor-made for hospitality teams under pressure to scale faster, serve smarter, and work more efficiently.
Hosted on Oracle Cloud Infrastructure and powered by Cisco Webex, Harmony isn’t a voice system, it’s a full-stack communications platform that brings together telephony, messaging, call centre functionality, and guest services into one cohesive environment. It allows hotel staff to move between voice, video, and chat—whether they’re at the front
desk, on housekeeping duty, or responding to a service request via mobile.
Most crucially, it integrates directly into hotel property management systems, including Opera PMS. This means when a guest calls with a room service request or sends a message about late checkout, the system knows who they are, what room they’re in, and what preferences they’ve flagged. Staff can respond in seconds—and without switching systems.
