Geneva Green circular design, new life, new value less waste

28 Apr. 2023

Conscious consumers are becoming increasingly concerned about the environmental impact. Reduced packaging and increased recyclability will become the main issues in the next decade, research shows.

Geneva Green is unique in its circular design approach. Bottles and caps are made with 100% post-consumer recycled plastic r-PET and covered with smaller labels that easily separate from the bottle during the recycling process. Soap wrapping is made with 100% recyclable paper. Door hanger and presentation boxes are made with 80% recovered fibres and 20% pure ECF cellulose.

THIS MEANS ZERO WASTE TO LANDFILL!

After use, recyclable plastic is sorted and sent to specialized facilities where the material is broken down into re-usable flakes of plastic. These flakes, known as Post Consumer Plastic, can be reformed and reused indefinitely with careful manufacturing.

This process is endless: new plastic can be obtained from old plastic in a circular economy model that aims to create value from the waste. ALL THE GENEVA GREEN PACKAGING HAS A CARBON NEUTRAL FOOTPRINT. Compensating emission helps to reduce global greenhouse gases.

WHAT DOES CIRCULAR DESIGN APPROACH MEAN?

Imagine that products have a lifecycle without a beginning, a middle or an end. After use, materials are re-cycled; this is the circular economy. Can you imagine what would happen if everything around us was designed to be restored and regenerated Geneva Green aligns itself with this promise.

THE AMENITIES COLLECTION

The collection includes bottles of cleansers specific for the body and hair, various sizes of solid soaps, and wall dispensers. Completing the range are two presentation boxes and a special door hanger to display the circular design approach to share your commitment with your guests.

  • Shampoo, Body Wash, Conditioner and Body Cream in bottle. 30 – 40 ml
  • Liquid Soap, Hair and Body Wash, Shampoo, Body Wash, Conditioner and Body lotion in pump dispenser (370 ml) and wall dispenser (360 ml)
  • Flow pack soaps 15-30 g
  • Amenities box small and large (30 – 40ml + 15-30 g soap)
  • “Green Consciousness” shaped in the form of a leaf to hang on the door

OUR ENVIRONMENTAL PLUS FOR A BETTER FUTURE

MILD FORMULAS INSPIRED BY NATURE:

Geneva Green is a high-quality quality cosmetics collection, formulated with plant extracts such as Aloe Vera and Black Tea, selected active ingredients such as shea butter and keratin for everyday wellbeing to rejuvenate and refresh. Cleansers and creams are characterized by fresh and clean fragrances inspired by nature which offer a pleasant daily ritual to guests. All cosmetics are made in Italy, dermatologically tested, nickel tested <0,0001% and without petrolatum.

WASTE & MATERIAL REDUCTION:

Bottles and caps are made of 100% post-consumer plastic (except for the dispenser cap) and covered with smaller labels that easily separate from the bottle during the recycling process. Likewise, soap wrapping is made with 100% recyclable paper.

The presentation boxes and the door hanger are mostly made of recycled paper obtained with 80% recovered fibres and 20% pure ECF cellulose. As a form of secondary packaging, we take out the tray* (*for 30 ml bottles) and most of the shipping boxes are in FSC paper with a percentage of recycled material.

Carbon footprint reduction:

ALL THE GENEVA GREEN PACKAGING HAS A CARBON NEUTRAL FOOTPRINT. Compensating emission helps to reduce global greenhouse gases.

ENVIRONMENTAL CONSCIOUSNESS:

The collection includes bottles of cleansers specific for the body and hair, various sizes of solid soaps, pump dispensers and wall dispensers. Completing the range, are two presentation boxes and a special door hanger to display the circular design approach. Use the box to present the brand philosophy or share your commitment with your guests by displaying the door hanger in the bathroom: spread the consciousness about the importance of the choice you have made on the planet by selecting Geneva Green!