Why Exhibit?

The hospitality industry in the Middle East is booming and shows no signs of slowing down. The Hotel Show is the perfect opportunity from which to introduce your brand to this rapidly growing market, and instantly boost your brand's visibility in this thriving market.

Find the most relevant buyers and businesses for you

For over 20 years, our show has been the perfect gateway for global suppliers of hospitality products and services to connect, network, and do business.

As an exhibitor, you will have access to a large number of pre-qualified visitors and a direct line to market, all under one roof. Gain access to over 8,000 hotel industry professionals and active buyers expected to pour through the doors of the show, including hotel owners, interior designers, procurement professionals, and much more.

Secure your spot and grow your business like never before.

Meet the region's most serious buyers

Thousands of hospitality professionals from across the industry come to The Hotel Show every year to network, discover and do business. Here are just some of the major players that have attended our recent events


Download our event brochure

The Hotel Show, scheduled to be held from the 4 to 6 June 2024, at the Dubai World Trade Centre is the ultimate hospitality hub for you to network and do big business with the most influential buyers from across the Middle East and Africa including Hotel OwnersGeneral ManagersHotel DevelopersProcurement and F&B Professionals.

Download our event brochure to find out more about exhibiting.

of exhibitors hail this show as a vital cornerstone of their business success.

of exhibitors hit the bullseye, connecting with precisely the right new contacts to drive their business forward

of exhibitors show unwavering loyalty to the show and will return in 2024.


Bringing together world-leading brands from countries including:


Saudi Arabia









Direct Access to buyers

Hear what our exhibitors have to say

Long-term business relationships are forged from face-to-face meetings where trust and quality can be conveyed faster than any other medium.

Hear from Julien Delorme, Regional Sales Manager at Everstyle Trading about why they're taking part at The Hotel Show Dubai.


We are happy with the footfall and quality of visitors, except for the first day. All those who visited were professionals in the industry.

Kinda Mattar

Business Development Manager Hygienetech Cleaning Equipment Trading


The Hotel Show is very segmented and addresses our potential clients. We will be back next year.

Charles M Pedersen

Managing Partner Nordica Uniforms


This event provided an exceptional platform for networking within the hospitality technology industry. We had the opportunity to connect with contacts that will lead to business opportunities for the company.

Suheil Zarub

Marketing Manager Sawa Technologies