FAST-TRACK YOUR GROWTH IN THE MIDDLE EAST AND NORTHERN AFRICA

At The Hotel Show, the opportunities are endless. Increase your exposure within MENA, generate new business and seize the opportunity to make invaluable connections.

Three Shows. One Region. Billions in Deals Up for Grabs.

The Hotel Show, co-located with INDEX and WORKSPACE is where business gets done. Take advantage of having the full spectrum of design and hospitality, all under one roof. Tap into the USD 286.06 billion market, connect with serious buyers and turn meetings into deals.

In 2025, exhibitors reported record-breaking sales and the demand in 2026 is even higher.

93%

of exhibitors will generate business as a result of participating at the show – with projected deal value averaging USD 299K.

78%

of exhibitors said the show helped them connect with new contacts for future business, making it a key lead-generation platform.

 

75%

of exhibitors connected with qualified buyers, including hotel owners, procurement heads, and key decision-makers.

Grow Your Business in MENA

Secure leads

Unlock big business deals in the world’s fastest growing market.

Gain insights

Discover key insights on markets across MENA.

Get networking

Connect directly with key buyers.

Build collaborations

Meet top distributors, helping to expand your reach in the region.

Meet the Region's Most Serious Buyers

Thousands of hospitality professionals from across the industry come to The Hotel Show every year to network, discover and do business. Here are just some of the major brands that have attended our 2025 edition.

Don’t Just Take Our Word for It. Read What Our Exhibitors Have to Say

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Participating in The Hotel Show Dubai 2025 was an unforgettable experience for our team and a significant milestone in our brand’s journey. The event offered us a world-class platform to connect with global hospitality leaders, showcase our latest sustainable innovations, and receive incredible feedback from industry professionals. From our humble beginnings in India to exhibiting in Dubai, this opportunity was a true reflection of our passion, persistence, and purpose. The exposure not only boosted our brand visibility but also opened doors to exciting new business opportunities. A heartfelt thank you to everyone who visited our stand, shared their stories, and supported our vision. And to The Hotel Show team — thank you for creating a space where the hospitality world truly comes together.

Sanchit Goyal

Managing Director, The Bamboo Bae

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We just wrapped up a fantastic first trip to the UAE! It was such a honor to be a part of the The Hotel Show Dubai and connect with so many wonderful people there. We’re thrilled to share that we’ve established our first customers in the region and couldn’t be more excited about the opportunities ahead. From dynamic hospitality spaces to forward-thinking partners, the energy and innovation here are incredible and we’re proud to be bringing our next-gen music curation platform into the mix. Looking forward to being back soon and continuing to build something special in the UAE.

Nicolas Rosen

Chief Music Officer, Sound Stylist

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We’re incredibly grateful to everyone who made The Hotel Show Dubai such a success! The event has been truly rewarding. We connected with countless hospitality professionals, exchanged valuable insights, and strengthened partnerships that will drive innovation and sustainability in the industry.

GSC Times

2025 Exhibitor