Representing Al Khayyat Investments Group a 40-year GCC powerhouse spanning multiple sectors — befit took the stage at The Hotel Show to champion a new era of hotel fitness and wellness. According to the team, the days of small, outdated hotel gyms are over. Today’s travelers expect the same premium, flexible wellness experiences they enjoy at home: thoughtfully designed workout spaces, Pilates and group exercise options, relaxation zones like saunas and steam rooms, and facilities that go beyond “copy-paste” standards.

With major competitors side by side on the show floor, befit sees this evolution as healthy raising the bar for everyone. Their message to hoteliers is clear: invest in beautiful, functional wellness spaces with flexibility and premium design, or risk being left behind.