A 114-year-old manufacturer renowned for its knives and cookware celebrated its fifth consecutive year at The Hotel Show. Originally found with a focus on knives, the company has since expanded its portfolio to include a full range of kitchen solutions, now produced across nine factories including its latest addition, porcelain. Showcasing primarily knives and cookware, the brand leveraged the event to launch new products, reconnect with existing users, and gain significant exposure across the GCC, attracting buyers from Saudi Arabia, the UAE, and beyond. The Hotel Show continues to be a catalyst for our growth.