Ennismore, the fastest-growing lifestyle hospitality company, in partnership with Select Group, one of the region’s leading developers, announces the signing of The Hoxton, Dubai Media City. The signing marks a significant moment: The Hoxton’s first venture into the United Arab Emirates, bringing the brand’s globally celebrated open-house concept to the Middle East for the first time and becoming a new flagship for Ennismore in the region. This announcement follows closely on the heels of the brand’s latest signings across Asia Pacific, The Hoxton, Bengaluru City in India in October and Melbourne last year, highlighting its robust global expansion into some of the most influential markets worldwide. Known for its community-driven hospitality, vibrant social spaces, and neighbourhoodinspired design, The Hoxton will establish a fresh destination in one of Dubai’s most creative districts. As Dubai’s cultural landscape continues to develop, The Hoxton will continue to bring together and spotlight the city’s growing community of artists, entrepreneurs, and innovators, contributing to its ever-evolving story.
The Hoxton, Dubai Media City, designed by Ennismore’s interior design team, AIME Studios, will feature 230 guest rooms, with every corner of the hotel feeling homey and layered. Extensively reimagined from the ground up through a landmark multi-million-Dirham transformation, the project repositions the existing building as a new-generation Hoxton that captures both the brand’s distinctive DNA and the evolving character of Dubai Media City.
together and spotlight the city’s growing community of artists, entrepreneurs, and innovators, contributing to its ever-evolving story. The Hoxton, Dubai Media City, designed by Ennismore’s interior design team, AIME Studios, will feature 230 guest rooms, with every corner of the hotel feeling homey and layered. Extensively reimagined from the ground up through a landmark multi-million-Dirham transformation, the project repositions the existing building as a new-generation Hoxton that captures both the brand’s distinctive DNA and the evolving character of Dubai Media City.
Central to this new chapter is The Hoxton’s first-ever wellness club, a defining pillar of the Dubai Media City property and a social hub in its own right. Designed to support both a healthy lifestyle and a healthy social life, the extensive club will be grounded in community, offering an inclusive, friendly and sociable programme of fitness and wellbeing without compromising on state-of-the-art equipment and facilities. Not your ordinary sterile gym, the wellness club will feature a large gym floor and movement studios, spa treatment rooms, contrast therapy facilities and a members’ lounge, all designed with The Hoxton’s signature residential style. The experience is further enhanced by Beaum, the club’s healthy café concept, creating a natural extension of the wellness journey. Bringing together movement, recovery and connection, the space is envisioned as a destination for both hotel guests and the wider local community.
Located at the heart of Dubai’s innovation corridor, Dubai Media City is a hub for creativity, entrepreneurship and global media. Home to leading media companies, production studios and digital businesses, it is a neighbourhood that naturally aligns with The Hoxton’s community-driven spirit. Surrounded by key districts including Dubai Marina, Palm Jumeirah and Jumeirah Lake Towers, the hotel is perfectly positioned to become part of the area’s daily rhythm, connecting with Dubai’s creative community and offering a more authentic perspective on one of the world’s fastest-evolving cities.
