The Hospitality Franchise sector will showcase new options and exciting business ideas emerging from the world of franchising, with exhibitors positioned to offer the financial advice and other detailed information that any potential operators may need.
Within the hospitality industry, a hotel franchise can be vaguely compared to a chain, since it is a management agreement, that provides certain services (brand, reservation system, support, etc.) in return to follow specific regulations and procedures. In other words the hotel brand is shared by other proprietors.
Beneficial is that the Franchisees can brand their hotel with a well-known and popular brand, while the franchise contract provides them with a powerful set of tools to drive new business. Franchisees operate business for themselves but not by themselves.
The advantages of a Hotel Franchise (for the Franchisees) are:
- strong brand portfolio
- specific set of tools
- strong approach to standards
- good reputation
- training programmes
- consultation and advice service
- marketing programmes