Analyzing the current hospitality landscape: What strategies will win market share in 2021?
Four hospitality leaders share their candid insights on how the regional industry’s experiencing and responding to the immediate environment; the lessons they’re drawing from this period and the strategies that may win market share as we emerge from it.
• David Allan, Cluster General Manager, Radisson Hotel Group, UAE
• Philip Wooller, Area Director, Middle East & Africa, STR
• Rupprecht Queitsch, CEO, Senior Partner, INHOCO Group
• Mark Lee, General Manager, Media One Hotel
Welcome back: Positioning your property effectively during the recovery
Hotel operators have been forced to rethink how to position and promote themselves effectively in recent months. As lockdown measures and international travel restrictions continue to relax, do GMs think that communications should emphasise hygiene and security, or stress hospitality and lasting experiences for example? What kind of operational adjustments, procedures and promotions will complement these different messages to different audiences?
Listen to this open discussion to hear what leading 3, 4 and 5-Star hotel GMs have learnt from this period, and the key levers that they’re focusing on to encourage guests back to their properties.