16 - 18 September 2018
Dubai World Trade Centre (Halls 2 - 8)
OPEN TIMES: 10:00 - 18:00 DAILY
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2018 Speakers Include:


David Allan | GM | 
Radisson Blu Dubai
Waterfront & Canal

Jaydeep Anand | GM | 
Five Palm Jumeirah 

Puneet Baijal | GM | 
Roda Al Bustan 


James Berry | GM | 
Radisson Blu
Dubai Media City

Ulrich Hoffmeister
| GM | Jumeirah Rotana

Philip Jones | GM |
Mövenpick Jumeirah



Mark Kirby | GM |
Armani Hotel

Martin Kubler
| CEO | sps:affinity

Mark Lee | GM |
Media One Hotel

Lorenzo Maraviglia
| Hotel Manager |
Four Seasons DIFC

Guzman Muela | GM | 
Time Oak Hotel &


Nila Pendarovski
| GM | Rove Marina


Rupprecht Queitsch
| CEO | INHOCO Group

Anne Scott | GM |
W the Palm


Laurent A. Voivenel |
SVP-Operations &
Development MEA & India |
Swiss-Belhotel International  


Max Wiegerinck | GM |
Aloft the Palm



About the Forum

A central feature of The Hotel Show, The Hospitality Leadership Forum is a series of forthright panel discussions addressing the key strategic opportunities and challenges that are shaping the regional sector at this time of accelerated expansion and change.

The agenda has been developed in close consultation with the region’s leading hotel General Managers and will offer the audience a rare insight in to how they think; how they create, manage and develop critical elements of their properties; how they view the current market and what they’re planning next.

 The Hospitality Leadership Forum takes place within a purpose-built conference theatre in Hall 7 and are free to attend for all visitors to the event - but spaces become filled up very quickly, so don't forget to register for free now.




Day 1: Sunday 16th September

12:40 - 13:10
Dubai’s Progress Towards 20 Million Tourists in 2020

The DTCM analyse the volume and profile of tourist visits over the last year, how we expect this to develop over the next and why we’re confident about it

13:10 - 13:50 
Brand Identity & Worth

What steps are longstanding, international brands taking to preserve and strengthen - or redefine and reassert - what their brands really communicate?

13:50 - 14:30 
OTA’s & Hoteliers: The Hotelier’s Perspective

OTA’s are not the enemy: Practical advice from hoteliers on how they’re reframing their relationships with OTA’s to create more tangible benefits and using them to spur innovation and closer ties with their customers

14:30 - 15:10  
Price Disruption

Are Dubai’s hoteliers currently locked together in a race to the bottom? Is artificially low pricing inevitable in a rapidly expanding and entrepreneurial marketplace, or is there a better way?

15:10 - 15:50 
Hotel Technology: Data Management, Manipulation & Security

PCI compliance, anti - virus software and firewalls aren’t nearly enough - highlighting how astonishingly vulnerable your property may be and the clear measures that you need to adopt to protect and manage “your” data without risking considerable liabilities, including particular reference to blockchain applications and the cloud

15:50 - 16:30 
Dubai’s Mounting Competition

Ras al-Khaimah, Fujairah, Abu Dhabi… Are other Emirates beginning to draw Dubai’s traditional visitors away, or are they offering a different proposition and attracting a different set of visitors?

Day 2: Monday 17th September

12:30 - 13:10
Case-Study: Rove’s impact on traditional assumptions of mid-market design, value and service, and where it’s going next                

Two years into the highly successful launch and aggressive expansion of the brand, hear from a panel of Rove GMs on their performance, experiences and future plans

13:10 - 13:50   
The Evolving Scale and Structure of Dubai’s Room Supply

Analysing the volume and structure of the new rooms that have entered the market over the last 12 months; what’s in the pipeline for the next year, and the impact that we’re seeing on overall market structure, occupancy rates, pricing and profits


13:50 - 14:30 
Case-Study: Senior Relationship Manage

Understanding and managing the gaps between owners and operators: Visions, communication styles, objectives and results

14:30 - 15:10  
OTA’s & Hoteliers: The OTA’s Perspective

Your opportunity to quiz OTA’s on who they we think works with us most effectively; what some hoteliers seem to misunderstand about our role in the market; what pricing trends, visitor profiles and behaviour we’re seeing and where we think the market’s moving towards

15:10 - 15:50 
Market Positioning: Identity, Value & Cost                                                                

5 Stars at 3 Star prices… Aggregated distribution channels… Inconsistent brand identities and changing service styles… Have traditional signifiers of value and quality now become meaningless in the GCC, or more important than ever?


15:50 - 16:30   
Technology: Balancing Convenience, Cost & Emotional Engagement  

Does anyone really want to check in on a touch-screen or get advice from a robot concierge? Employing technology to enhance the customer’s experience and streamline costs without losing vital aspects of service and hospitality

Day 3: Tuesday 18th September


12:30 - 13:10   
Mid-Market Realities

Is Dubai’s gradual shift towards a more powerful and expansive mid-market proposition a misconception? Identifying the real trends in current / future room supply, pricing and targeted visitors

13:10 - 13:50   
Case-Studies: Compelling F&B Strategies

What’s good? Distinctive and successful players in Dubai’s restaurant and cafe scene on what they’ve got right, what they’ve got wrong, and where they see gaps and opportunities over the next 12-18 months

13:50 - 14:30   
Capturing New Markets: Knowing the Millennial Mind

What adjustments do you have to make to capture the next generation of tourists, and is this actually a demographic worth concentrating on in the current market?

14:30 - 15:10   
Revising Costs & Staffing Models in a Tightening Marketplace

Dubai’s hotels are seeking to streamline their costs bases in a variety of ways. Where are different hoteliers looking to save? If and when will part-time working regulations come into play to allow more fluid staffing, and what impact will recent visa / licensing changes have?

15:10 - 15:50   
Capturing New Markets: China, Russia, India & Beyond

Assessing the developing volume and value of tourists from emerging feeder markets; creating effective distribution relationships in them and adapting your offering to win their tourists’ business and loyalty



Emirates Culinary Guild
Pastificio di Martino
Guest Supply
Mc Gettigan's DWTC
Clean Rest
Info Saloons
Health Magazine
Hotelier Middle East
Caterer ME
Commercial Interior Design
Space Magazine
Landscape Middleeast
Travel and Tour World
Oasis Living
Istanbul Magazine
Hospitality news
Supper Magazine
Live admins
TTG Mena
Eye Of Riyadh
Eye of Dubai
Hotelier Maldives
Travel Index

dmg events is an organiser of face-to-face events and a publisher of trade magazines for the international Construction, Energy, Coatings, Transport, Hospitality & Design industries.