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Increasing Demand Drives a Larger Leisure Show at The Hotel Show Dubai 2014

Increasing Demand Drives a Larger Leisure Show at The Hotel Show Dubai 2014
14 Jul 2014

The escalating demand for leisure products at The Hotel Show Dubai has led to an increased focus for leisure and outdoor at this year’s event, taking place in Dubai, 28 – 30 September 2014. 

Almost 8000 of The Hotel Show visitors attended in 2013 looking to source leisure products - 7% had a budget responsibility of more than US$1 million.  The Leisure Show is the ‘show within the show’ that was soft launched last year and attracted a dedicated audience of more than 1500 professionals from theme parks, spa resorts, sports facilities, golf courses, real estate, shopping malls specifically looking for outdoor and leisure products, furnishings, equipment and services.

Christine Davidson, Event Director at The Hotel Show Dubai says: “The leisure and outdoor industry has been growing exponentially over the past few years and now accounts for over 70% of the total travel and tourism spend in the GCC. Indeed, governments worldwide are increasingly investing in tourism to ensure the sectors’ valuable contribution to growth in GDP.”

The Leisure Show is the only B2B event in the Middle East and Gulf region to address the leisure industry in its wider scope. The event addresses the complete supply chain under one roof, also providing a platform for sharing best practice and creating the opportunity to build business and relationships. The Leisure Show at The Hotel Show Dubai 2014, will once again be partnered by the Department of Tourism and Commerce Marketing.

The Leisure Show caters to four main sectors: Outdoor Design, Furniture & Equipment; Pool and Spa; Sports & Fitness; and Recreational Fun and Adventure. Its extensive reach represents an ideal platform for both established and newer companies to meet with the designers, architects, contractors, real estate developers, facility owners, managers and decision makers responsible for the estimated $73 billion of leisure projects currently under construction within the GCC.

With the Middle East a cultural hub attracting millions of visitors year on year, the region is also becoming the home for landmarked man made attractions represented in water and theme parks, hotels and resorts as well as sports facilities.

Trends continue to grow and more projects are in the pipeline,” continues Christine. “For example, the announcement last week that Dubai ruler Sheikh Mohammed bin Rashid Al Maktoum has laid out plans for the extensive ‘Mall of the World’ real-estate project which will include a 743,224 square metre mall, a climate-controlled street network, a covered theme park and 100 hotels and serviced apartments.”

Dubai alone, as a business hub for leisure - even pre Expo 2010 - had impressive plans for mega leisure projects. MEED projects estimates the total value of

contracts awarded in the UAE during 2013 concluded at approximately $30 billion, but 2014 will see the value increasing to approximately $35 billion.

David Romano of Canada’s International Play Company, is one of the new exhibitors taking part in The Leisure Show. He comments: “We specialise in commercial indoor play structure, interactive events and outdoor playground and see The Leisure Show Dubai as the perfect platform to meet new and existing clients in Dubai and at an international level too.”

Christine concludes: “The 2013 figures demonstrate the strong reception to the introduction of a Leisure feature within The Hotel Show, Dubai.  The demand is evident for all to see and we are delighted to be able to respond to this demand by providing a much larger event this year following its soft launch last year.”




Notes to Editors:

  • The Hotel Show Dubai is one of 4 brands within the sector that includes The Hotel Show Saudia Arabia, and The Leisure Show, co located with The Hotel Show Dubai.
  • The Hotel Show is one of a portfolio of events owned and operated by dmg events Middle East & Asia. Founded in 1989, dmg events has operated in the Middle East since 1995 and owns many leading brands such as The Big 5 construction events, ADIPEC, the oil & gas exhibition and conference and INDEX the interior design exhibition.  An international exhibition and publishing company, dmg events produces market-leading exhibitions and conferences for global energy, construction, digital marketing, coatings, hospitality and interior industries, with events in the Middle East, America, Europe and Asia.

For further press information and to arrange interviews, please contact:

Nina Gardiner
CEO, Cut Communications /  +44 (0) 208 334 4004

Bianca Perna
Account Director, Cut Communications / +44 (0) 208 334 4003

  • “For 11 years Intermetal has exhibited at The Hotel Show. Being a part of this annual event is fundamental as it enables us to have face to face interaction with customers and build relationships. The Hotel Show is the perfect venue to launch new products.” 

    Cathy Di Savino
    Marketing Manager, Intermetal LLC
  • “The Hotel Show has been an amazing and successful event for Castello with over 50 prospective leads and projects for hotels, safari lodges and international resorts with potential orders worth over US $10 million. We will definitely be back next year with a new range of product designs.”

    Laurie Clayden
    CEO and Designer, Castello Luxury Baths
  • “The Hotel Show was good and very productive. We got a chance to interact with potential clients from our industry. The organizing committee has done an excellent job for this year’s Hotel Show which has helped both the exhibitors and the visitors. It was well organized. Well done. Thank you.” 

    Ranjith Malamal
    Sales Manager, Acentic ME FZ LLC
  • “Year on year The Hotel Show has grown having high quality of delegates and excellent visitor footfalls. The Hotel Show is a great place to showcase something new especially in technology. A good match for our products with visitors asking the right questions and with a high level of interaction."

    Vanessa Soley Peters
    Business Development Manager, Electric Mirror
  • “Proud to confirm that this year’s event was by far the best exhibition of the year. With confirmed orders taken from The Hotel Show are expected to top over $12 million of new trade that was made possible very much partly because of the high quality of visitors related to the hospitality procurement and contracting market. Great show, our 9th year and we will surely be back next year as well.”

    Wolfgang Douglas
    CEO, Timberwolf LLC
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