The Hospitality Tech Efficiency Forum (17th & 19th September 2019) hosted a set of highly focused presentations examining innovative technology solutions that regional hoteliers are using to create efficiency improvements across all aspects of their operations. Presentations anchored around real-world case studies, providing data and results from recent technology projects and were delivered by IT professionals from major hotel groups and technology solution providers.

On 18th September at Dubai World Trade Centre between 12:30pm to 5:30pm, HTNG hosted ‘The HTNG Tech Strategy Day’ to bring six educational sessions on hospitality technology to The  Hotel Show Dubai.

This exciting collaboration brought together the best and brightest minds in hospitality technology to foster the development and advancement of systems and solutions that enabled hospitality professionals and vendors to lead the industry into the future. Recognized as the leading voice of the global hospitality community, HTNG facilitates the development of technology models that foster innovation, improve the guest experience, increase the effectiveness and efficiency of hospitality companies and create a healthy ecosystem of technology suppliers.



Kitchens frequently waste 8% - 20% of total food costs. Hear how AI is being used to radically reduce this with results from reference to a year-long partnership between Emaar and Winnow which has led to Emaar reducing their food waste by 70%.

Tatiana Labaki 
E25 Partner & Senior Manager - Revenue & Analytics

Tjalling van den Burger
Business Development Director
Winnow Solutions

Looking at the latest trends driving the market, including the evolution of IOT platforms in guest room technology and the use of automation.


Madhu Menon
Director - International Accounts
Schneider Electric

Exploring the design, technical features, interfaces and operational experiences of our bespoke Quality Management System (QMS) and Guest Service Manager System (GSM) which we’ve created to anticipate and respond to guest requests and improve staff efficiency.


Rehan Zaidi
IT Manager
Grand Excelsior Hotel

How AI is being harnessed to allow hotels teams to record guest requests, ensure that they’re responded to in a timely manner, prevent guests’ complaints and resolve issues before guests check out. 


Jimmy Joseph
Director - Hospitality, EMEA & India
CADD Emirates

Shabu Ans 
GetMyMessage LLC

Examining the solutions that we’ve designed and implemented to improve staff and guest communication, services and marketing. What challenges have we faced and what benefits have these applications provided? What areas are we planning to improve next?


Ryan D'mello
Assistant Manager - IT
Fairmont the Palm

Next generation loyalty systems impact personalization and operations at all hotels, chain and independent. Presenter and moderator Alana Witte will introduce us to the concept and follow with a panel of experts to discuss impacts at the hotel level, including the check-in process and other in-hotel activities that drive incremental revenue through tailored, meaningful offers to individual guests.

Panel Chair:

Thomas	Lasiter
Thomas Lasiter Global Hospitality Sector Intel
Roger Tabbal
Roger Tabbal Regional Director of IT - MEA AccorHotels
Simone Papa
Simone Papa Director of Guest Experience Marriott International


Alana Witte
Alana Witte Founder The Chief Guest Officer

Nerds do not rule cyber security - your front desk staff, finance and operations are the first line of defense against constant, pervasive attacks that can damage your reputation and your finances. Cyber-security expert Daniel Johnson will discuss key components of common attacks, and how you can respond to and prevent escalation.


Daniel Johnson
Daniel Johnson Partner & Co-Founder VENZA

If you have ever tried to justify capital or operational investment through improvements in guest satisfaction, you know how difficult it can be. We all intuitively know that guests will pay more and be more loyal for a better experience, but where is the data to support it? The presentation will show you where to find it and how to justify that next investment.


Vladan Pantelic
Vladan Pantelic Head of Revenue Operations Jumeirah Group
Sanjay Nadkarni
Sanjay Nadkarni Director of Research and Innovation Emirates Academy of Hospitality Management
15:10 - 16:10
Wi-Fi Everywhere!

Hotel guests require wireless connectivity as much hot water and a comfortable bed, and staff need connectivity from the rooftop to the boiler room to run the hotel. Learn how best to utilize ubiquitous connectivity from this panel of experts.

Panel Chair:

Sari	Abu Raed
Sari Abu Raed Systems Engineer Ruckus Networks
Youssef Senhaji Rhazi
Youssef Senhaji Rhazi Hospitality Business Development Manager - MEMA Aruba, an HPE Company
Geoffrey Giulino
Geoffrey Giulino Consulting Systems Engineer Cisco Meraki


Nigel Hattersley
Nigel Hattersley Senior Director Information Technology Middle East & Africa Marriott International

The seats keep getting smaller and the food isn't getting better, but major airlines have successfully leveraged technology to improve the passenger experience. Can hotels say they have done the same? Hear from today's speaker, a recent convert to hotels after 24 years with Emirates Airline, tell us what we can learn from the airlines.


Sanjay Sharma
Sanjay Sharma Head of Information Technology Jumeirah Group
16:40 - 17:30
IT Leadership Panel

Senior hotel IT leaders from the region will discuss their top priorities, what keeps them awake at night, and how technology is becoming a key differentiator in the guest experience.

Panel Chair:

Samir Abi Frem
Samir Abi Frem Corporate VP of IT Rotana Hotel Management Corp
Sanjay Sharma
Sanjay Sharma Head of Information Technology Jumeirah Group
Nigel Hattersley
Nigel Hattersley Senior Director Information Technology Middle East & Africa Marriott International


Patrick Dunphy
Patrick Dunphy CIO HTNG
David Sjolander
David Sjolander Chief Operating Officer HTNG

Reviewing UAE government initiatives to regulate and incentive the hospitality sector to advance towards reducing hotel’s environmental impact. What are the measures required to reduce a hotel’s carbon footprint by improving water and energy performance, waste management, education and awareness, and how do you achieve them?


Majd Fayyad
Technical Manager
Emirates Green Building Council

How a young, dynamic and innovative hotel management company assessed the appropriate technology suite for their first hotel in Dubai: experiences, challenges, benefits and our short and long term roadmap to refine and add further functionality and efficiency.


Walter Knight
General Manager
Grayton Hotel, by Blazon Hotels

What are the key factors that affect user decision making when booking a hotel? How are hotel search results traditionally ordered within our platform, and how is this process evolving? What do hoteliers need to do to improve their rankings?


Anna Trushkina
Director, Product Management (Hotels & Activities)

How we took ownership of our water is developed, stored and maintained to become the first PET plastic bottle free hotel in the Middle East, adding value for our guests and generating significant ROI.


Carol Fraser
Managing Director
No More Bottles 

Mohamed Hassan
Operations Manager
Tryp by Wyndham

Identifying the key ambitions of the IOT platform that we’ve developed alongside real-life case-studies of how it’s being used to simplify and integrate hotel buildings solutions and help operators optimise energy consumption.

Sekhar Chakraborty 
Market Development Manager – Digitalization 

Mohamed Gaber 
Product Marketing Manager – Building Automation

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