Exhibitor opportunities


The Hotel Show, 28-30 September 2015, Dubai World Trade Centre

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Increasing Demand Drives a Larger Leisure Show at The Hotel Show Dubai 2014

Increasing Demand Drives a Larger Leisure Show at The Hotel Show Dubai 2014
14 Jul 2014

The escalating demand for leisure products at The Hotel Show Dubai has led to an increased focus for leisure and outdoor at this year’s event, taking place in Dubai, 28 – 30 September 2014. 

Almost 8000 of The Hotel Show visitors attended in 2013 looking to source leisure products - 7% had a budget responsibility of more than US$1 million.  The Leisure Show is the ‘show within the show’ that was soft launched last year and attracted a dedicated audience of more than 1500 professionals from theme parks, spa resorts, sports facilities, golf courses, real estate, shopping malls specifically looking for outdoor and leisure products, furnishings, equipment and services.

Christine Davidson, Event Director at The Hotel Show Dubai says: “The leisure and outdoor industry has been growing exponentially over the past few years and now accounts for over 70% of the total travel and tourism spend in the GCC. Indeed, governments worldwide are increasingly investing in tourism to ensure the sectors’ valuable contribution to growth in GDP.”

The Leisure Show is the only B2B event in the Middle East and Gulf region to address the leisure industry in its wider scope. The event addresses the complete supply chain under one roof, also providing a platform for sharing best practice and creating the opportunity to build business and relationships. The Leisure Show at The Hotel Show Dubai 2014, will once again be partnered by the Department of Tourism and Commerce Marketing.

The Leisure Show caters to four main sectors: Outdoor Design, Furniture & Equipment; Pool and Spa; Sports & Fitness; and Recreational Fun and Adventure. Its extensive reach represents an ideal platform for both established and newer companies to meet with the designers, architects, contractors, real estate developers, facility owners, managers and decision makers responsible for the estimated $73 billion of leisure projects currently under construction within the GCC.

With the Middle East a cultural hub attracting millions of visitors year on year, the region is also becoming the home for landmarked man made attractions represented in water and theme parks, hotels and resorts as well as sports facilities.

Trends continue to grow and more projects are in the pipeline,” continues Christine. “For example, the announcement last week that Dubai ruler Sheikh Mohammed bin Rashid Al Maktoum has laid out plans for the extensive ‘Mall of the World’ real-estate project which will include a 743,224 square metre mall, a climate-controlled street network, a covered theme park and 100 hotels and serviced apartments.”

Dubai alone, as a business hub for leisure - even pre Expo 2010 - had impressive plans for mega leisure projects. MEED projects estimates the total value of

contracts awarded in the UAE during 2013 concluded at approximately $30 billion, but 2014 will see the value increasing to approximately $35 billion.

David Romano of Canada’s International Play Company, is one of the new exhibitors taking part in The Leisure Show. He comments: “We specialise in commercial indoor play structure, interactive events and outdoor playground and see The Leisure Show Dubai as the perfect platform to meet new and existing clients in Dubai and at an international level too.”

Christine concludes: “The 2013 figures demonstrate the strong reception to the introduction of a Leisure feature within The Hotel Show, Dubai.  The demand is evident for all to see and we are delighted to be able to respond to this demand by providing a much larger event this year following its soft launch last year.”




Notes to Editors:

  • The Hotel Show Dubai is one of 4 brands within the sector that includes The Hotel Show Saudia Arabia, and The Leisure Show, co located with The Hotel Show Dubai.
  • The Hotel Show is one of a portfolio of events owned and operated by dmg events Middle East & Asia. Founded in 1989, dmg events has operated in the Middle East since 1995 and owns many leading brands such as The Big 5 construction events, ADIPEC, the oil & gas exhibition and conference and INDEX the interior design exhibition.  An international exhibition and publishing company, dmg events produces market-leading exhibitions and conferences for global energy, construction, digital marketing, coatings, hospitality and interior industries, with events in the Middle East, America, Europe and Asia.

For further press information and to arrange interviews, please contact:

Nina Gardiner
CEO, Cut Communications
Nina.gardiner@cut-coms.co.uk /  +44 (0) 208 334 4004

Bianca Perna
Account Director, Cut Communications
bianca.perna@cut-coms.co.uk / +44 (0) 208 334 4003

  • The Hotel Show has been very important to Intermetal as we have been participating for the past 15years and we have found there are key decision makers here. We’re happy to be part of the growth especially with the Expo 2020 & the Qatar 2022 World Cup and feel that this event is the perfect venue to present our furniture.

    Cathy Di Savino
    Marketing Manager, Intermetal Limited
  • I’m so happy to be at The Hotel Show and I feel that people are interested in our products because it’s a very high end finish and we are looking forward to showcasing more of our products.

    Hassan Janahi
    Executive Director, Classy Interiors
  • This has been an excellent show for us and we had good feedback from the customers. It has given us the right boost and right target clients. We are also involved in a couple of sponsorships like the banners and “You are here boards”.  The Hotel Show team has been very helpful.

    Inam Haider
    Marketing Manager, Guestotel
  • We have exhibited for the past 4 years and we think the market is promising that’s why we are here to exhibit our services.

    Jama Shasha’a
    Chairman & CEO, Artline Interiors
  • In the hotel show, we usually meet hotel investors, hotel operators and developers. In the past 6years we’ve met a high caliber of people, the quality of customers we meet here is very high and we are very pleased with this.

    Michael Lotfy
    Head of Building Automation India & MEA, ABB
  • This is a great show for us as we’ve had lots of appointments and lots of success at the show. We came across the whole main hospitality operators in Dubai and Middle East areas and we are in process with several projects.

    Olivier Charles
    Director, Edition Bougainville
  • It has been a very nice event, a very good experience that we are enjoying. We have met so many hotels and clients that we were never able to meet before. So this gave us chance to interact, build awareness around our products and what we are here for.

    Shadi Bahour
    General Manager, Canon Emirates