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Millennium & Copthorne Middle East will bring three new brands to the region in its quest to reach 100 hotels in the Middle East by 2015.

Partner and president of Millennium & Copthorne Middle East Ali Lakhraim said this was as part of the ultimate aim to become the largest hotel management company in MENA.

Firstly, Millennium will launch its famous Biltmore brand in "every city", said Lakhraim in comments published by Hotelier Middle East.

The luxury brand is best recognised by the Millennium Biltmore Hotel Los Angeles. Built in 1923, the landmark hotel is a regular haunt for celebrities and presidents and has appeared in a number of films, including The Fabulous Baker Boys, Chinatown, Ghostbusters and Bugsy.

The Biltmore is where the Hollywood stars meet,” Lakhraim said.

“We are now in implementation stage of bringing this brand to the Middle East. We’re already talking to different owners for developing Biltmore here. We already have commitment from certain owners.

“There will be one Biltmore hotel in each city; Millennium wants to build everywhere from London to Singapore and in the Middle East; all cities, including Dubai and Abu Dhabi,” he added.

He also revealed that a four-star brand, similar to Millenium’s Copthorne product, would soon be launched in the Middle East.

Source: Arabian Business – 01 November 2009

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