King Koil and Serta, both leading brands in the Bedding industry are manufactured and marketed by Dubai Furniture Manufacturing Co.LLC. (DFMC). DFMC was formed in the year 1993 for manufacturing and marketing King Koil brand of luxury bedding under license from King Koil, USA. Ever since its inception, DFMC has used marketing acumen and state-of-the-art manufacturing facility in Dubai to become the brand leader in the mattress industry in the Middle East.
DFMC is part of the AA Al Moosa Group of Companies, a conglomerate with diverse interests in Real Estate, Furnished Apartments, Car Rentals, Five Star Hotels, manufacturing of energy efficient lamps, Trading, Architectural & Engineering Consultancy etc...
In 2001, DFMC acquired the license for marketing and manufacturing SERTA products in the Middle East, from SERTA Inc., USA. SERTA, being the second largest mattress company in the world and an ultra-premium brand, strengthened the position of DFMC as the Mattress Leader in the Middle East.
King Koil and Serta have a large clientele base and either of them is present in all leading Hotels and Hospitality chains. King Koil enjoys more than 60 % of the market share and along with SERTA, enjoys top-of-the-mind recall in both the hospitality and retail segments.
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